Several people have asked me recently why I started my weekly newsletter and what's the difference between accessing your readers on social media platforms and sites such as Bloglovin vs sending them a newsletter. So today I'm going to share my top six reasons for starting my weekly newsletter (through MailChimp)!
1. Access. Plain and simple, the accessibility of your readers through their emails is the number one reason why I started a newsletter! Sure, I can post on Facebook and Twitter all day long, but not only will I be going up against algorithms, I'll also be competing with thousands of other blogs and brands doing the same exact thing. A very small percentage of my readers ever see my social media updates, but a very large percentage of my email list sees my updates because most people check their email daily.
2. Newsletters cover more ground in less space. I personally don't like to subscribe to an RSS feed or get emails every single time someone posts a new update on their blog. Newsletters, on the other hand, don't overwhelm my inbox and they give me a nice recap of the blog I love, so I wanted to do the same for my readers. I send out a weekly recap of what I posted during the week, and then I also add in some things from around the web that I think might inspire or assist them in some way. I also can throw in a weekly "throw back" and share an old post, which is a great way to revive awesome reads from months or years ago that new readers haven't seen. I feel like my newsletter is much more beneficial for my readers than my posts just constantly showing up in their inboxes.
3. Instant audience. You may not think about this now, but in the future, if and when you want to start making more money from your blog by selling something (books, courses, consulting, printables, etc) you have an instant audience with whom you can share your new product with and get the ball rolling!
4. You can get personal. Having a newsletter gives you the chance to get more personal with your readers. It's sharing the little things with others that builds relationships, which in turn builds a loyal readership base. You can also share exclusive content with them, like printables you've made or special content you've written. All of this grows your readership.
5. Brings in more subscribers. Speaking of exclusive content, a newsletter gives you the opportunity to do just that, which brings in more subscribers. It takes a lot for someone to just subscribe to your blog for no other reason than to get an update every single time you make a new post. But offer them something in return, and you get way more action. My email list has quadrupled in a month and a half because I offered my readers something in return for subscribing. I've only had one person unsubscribe after they got their freebie, but I've brought back lots of new readers who otherwise might've never returned.
6. Increases engaged readership. The awesome thing about having an email list and sending them updates on your blog is that it increases pageviews. I used to have a simple RSS feed subscription list, but some of my readers that I knew personally would mention that they'd read my posts only in their emails, meaning they never even had to click over to my blog to read it. The point of a newsletter is to engage your readers and bring them back to your blog. I have seen a definite increase in pageviews since starting my newsletter.
Those are my top six reasons! Every week I probably spend about 15-20 minutes putting my newsletter together, which considering the benefits it brings my blog makes it totally worth it. I hope you found these tips useful; feel free to leave any questions or comments below!
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