Beginning in May this summer, I started to get burned out with blogging. Not necessarily because I found it boring, but because I felt like I was doing so much for nothing. I was posting three times a week, my traffic was definitely decent (better than it’s ever been but not good enough to make real money), but more often than not I was finding myself scrambling to get the next post up on it’s “due date”. I felt like I had homework again but wasn’t even getting a grade for it.
I was out of town three different times in one month and I fell off the blogging wagon. Well, instead of falling off, I decided to take a “break”. I continued posting once a week but intentionally thought about how I wanted to proceed with my blog. I spent time researching blog posting schedules and consistencies, I talked with other bloggers, and I learned a few things about my own blog while blogging less…like who my main traffic referrers were during my blogging break!
Here’s why I came to the conclusion that LESS is MORE, and that my new goal is to blog SMARTER, not HARDER!
1. You can put more energy into one solid post
Naturally now that I’m not requiring myself to write three posts a week, I’m able to put all of my energy into one solid, evergreen post. Evergreen posts mean that they don’t lose value even after time has passed. Most of the information is still useful and can be repinned over and over again.
Now when I write a post, I take more time to think about things I can add to the post for extra value, like worksheets or printables. Since I’m only writing once a week, I feel like “going all out” as opposed to squeezing in time and words. I also don’t limit myself to a certain word count; I try to spill everything I know and think about whatever I’m writing about, even if it takes 2,000 words to do so. People actually like long posts if they’re useful, so don’t shy away from them if you have something to share!
I have noticed a much higher repin count with my posts now that I’m spending more time on them and making them as useful as I can.
2. Commenting chaos reduced
I know none of us bloggers will ever complain about having too many comments, but when you’re blogging frequently and being a social blogging butterfly, you will likely have numerous comments left on your posts weekly. For a lot of bloggers, this is awesome. For other bloggers like my introverted self, it becomes overwhelming…not because I don’t love them but just because I then feel a pressure to get back onto my laptop (or phone) and respond to them.
Commenting becomes one more thing that can chain a blogger to their laptop. With one post a week, I don’t feel like I’m constantly responding to comments from all the different posts I’m sharing during the week.
3. Pinpoint your highest traffic referrer
When I took my “blogging break” and only posted once a week, I also backed off of social media. Besides sharing my weekly post after I published it, I didn’t schedule or share anything else. During that time, I was able to see who kept referring traffic to me even when I didn’t feed it. Besides Google being my number one traffic referrer, Pinterest and Facebook were my top two referrers. I don’t even understand how Facebook continued to send me traffic even when I wasn’t actively sharing posts on my Facebook page, but it made me realize that them and Pinterest deserved my attention!
Taking a step back from everything shows you which platforms continue to send you traffic even in your absence, and thus who you should be focusing most of your attention on.
4. Focus on 1-2 social media outlets
I now mainly focus on Facebook and Pinterest only. I researched my own personal algorithms on my Facebook page and I signed up with Tailwind to begin scheduling pins for me. I do quickly share on Twitter and sometimes StumbleUpon right after I publish a post, but I no longer focus my attention on or waste my time trying to build up a presence on other social media platforms other than my two loyal traffic referrers!
I am now blogging less and also spending less time on social media, but being way more efficient because I’m sharing quality content on my blog’s most successful social media platforms!
5. You have more time to create
This last bonus of blogging less has been my favorite: I have time to create things that can sell. Things I can put my all into and make badass rather than just writing small blog posts about.
Most of you know I spent the summer writing my first book which also will be coming with lots of amazing worksheets. I’m SO excited. I’ll be publishing and selling it on Amazon and the worksheets will be accessible here on my blog for the book buyers.
There are several ways to make money as a blogger, and even as a writer, really. I’ve always considered myself a writer who found blogging. Bloggers make money from ads (lots of traffic), through sponsored posts and affiliates, and through selling their own products on their blogs. Think about something you could create that you could then turn around and sell on your blog.
A book, a workbook, worksheets, an e-course, consulting services. There’s sooo many things, and the awesome thing is you don’t have to have a lot of traffic, you don’t have to kill yourself every week trying to keep up…all you need is passion and a plan!
What are your thoughts on blogging less (or more)? How often do you blog and how do you feel about it?