I have seen a lot of debates in blogging communities regarding the benefits of being published on the Huffington Post, with most of the bloggers feeling like Huffington doesn’t treat it’s bloggers well since they don’t pay them. At the same time, I do find that most of the bloggers who feel this way have never been published on the Huffington Post.
I’ve also seen some articles here and there where the writer specifically turned down the opportunity to be published on the Huffington Post because they won’t write for free. These are the articles that bloggers will share amongst one another and write Huffington off.
I think all opinions and thoughts are fair, whatever they may be for each person. I personally am a blogging contributor for the Huffington Post and I view the experience very positively. I do think that it all depends on how you want to look at something. I could complain and be mad about the fact that they didn’t pay me, but I don’t look at it that way. I see all the other benefits.
There are three main reasons why I love being a Huffington Post contributor.
#1 – Exposure
The Huffington Post’s platform is HUGE. I don’t even have an exact number, but…millions. Millions, millions, and millions more than Pig & Dac gets a day.
I have gained so many loyal readers since my article You Won’t Remember, But I Will was published on HuffPo. Anytime I re-share that article on Facebook, there are readers who will comment letting me know that that’s the article that led them to my blog. Another one I wrote I Finally See You, Mom also brought me a lot of permanent readers who have written to let me know how much they loved it and my blog.
These readers would’ve likely never found me had they not been introduced to my writing on Huffington’s platform. I’ve received hundreds of Facebook followers from just one article, and usually upwards to 100 for most of my articles they’ve shared.
So, they may not have paid me for my writing, but they paid me in exposure and new readers. And new readers can equal new leads and possibly new clients/buyers.
#2 – Traffic
If you have ads set up on your blog or are selling your own products, the traffic that Huffington sends to your blog can easily be converted into money. And in my experience, the Huffington traffic just keeps on coming even when I haven’t posted in months.
If you look below, in my Google Analytics I have screen shot my referring traffic for the last 30 days. Huffington is number 3 and again at number 6. I last shared an article on Huffington almost 5 months ago, yet in the last 30 days, they have sent about 2,500 readers to my blog.
When an article is brand new or when Huffington has shared it on their Facebook page, or even re-shared an old article of mine on their Facebook page, I will have tons of traffic to my blog. The key is to always make sure you have links in your article that take readers back to your blog.
It kind of reminds me of my husband’s job as a health insurance broker: food banks will let him come set up a table outside on their premises FOR FREE and this way he’s able to be right where his ideal potential customers are. Huffington allows you to post on their site FOR FREE, and you’re able to be right where your idea potential customers are. Customers that you couldn’t have possibly reached without their platform.
The opportunity is what you make of it. You can be negative and pout that you’re not getting a one time payment for an article you wrote, or you can see it as permanent advertisement for your brand/product on one of the biggest sites in the world. That’s how I choose to see it!
#3 – Resume
Saying that you’ve been published on the Huffington Post just looks good on your writing resume, plain and simple. I feel it has gotten other companies and brands to take me more seriously as a writer and not just “some mommy blogger”. I know personally as a reader that when I’m checking out a new blog, I have much more interest when I see they’ve been published on bigger sites.
The Huffington Post isn’t the place to go if you’re wanting a check for an article. It’s where you go to set up your “for sale” sign. It’s where you can collect leads, gain loyal readers, and touch people who would’ve never found your writing otherwise. For any business venture I will ever have, I can write an article on Huffington that would lead the ideal potential buyer back here.
If you want to make the most out of your Huffington experience, here are some tips:
- Make sure to always link back to your own blog somewhere in your article. If there’s not an appropriate place to do so within the article, make sure to put at the bottom of your post in italics “This post originally appeared on Pig & Dac.” This way you’ll get automatic traffic back to your blog. I also put my blog’s Facebook page at the bottom of each article. When I have failed to do this, I don’t get any new followers.
- Share only your best work. This is so important because just being on Huffington alone isn’t going to get you new readers. Your writing has to be good. I’ve had blogging friends NOT want to share their best stuff on Huffington because they wanted to save it for their own blog, but I’ve always done the opposite and I believe it’s why I’ve had such a good experience with them and have continued traffic from HuffPo daily, even though I go months in between sharing.
- Have your blog set up to make money or to collect leads. Have ads up, or have a sales page up; make it clear for the Huffington reader to see what your blog is about and where you want them to go. Offer an incentive to sign up for your blog’s newsletter so that you can make the most out of all the traffic you’re getting.
So, that’s my experience and thoughts on being a Huffington contributor! I hope it’s been helpful, be sure to leave any questions or comments below for me, I’d love to hear them!